2019 HERITAGE DAY HIGHLIGHTS

SNCC Unveils New Logo

For the last few years, the St. Norbert Community Centre board of directors has been working on a few communication related projects to in an effort to improve on and expand our reach to the St. Norbert community. One of the projects included the creation of a new logo that would showcase the rich history of the community and the fighting spirit of our residents, past and present.

The SNCC board of directors identified several fundamental concepts derived from St. Norbert's past, present and future direction.

In 2018, the board took the next steps by contracting a local graphic designer to create concept drawings. For several months, the board reviewed drawings and provided feedback until a final design was agreed upon and several iterations resulted in the creation of this new logo.

THE STORY BEHIND THE NEW LOGO

“SNCC” is the acronym for the “St. Norbert Community Centre”

The “Rebels” name is representative of the historical conflicts had between the largely Metis community of the area and the Canadian government.

The colors used in the font, background, bull and wheel links to the more recent colors used by the facility and sport teams.

The “Bull” in the foreground tells of the strong agricultural history of the St. Norbert community. The Bulls’ aggressive, rebellious stance will represent the strength and resilience of the athletes competing under the SNCC Rebels banner.

The “Wheel” in the background is derived from the red river cart. The red river cart was an effective method of transport for people and supplies throughout the prairies. The large wheel provides strength and stability to the cart, much like the community centre today offering consistent and sustainable programs for the families of St. Norbert.

The font used for “SNCC” and “Rebels” gives the logo a modern look and feel that ties the past to the present. The font also has a futuristic look that represents how the SNCC is always looking forward, anticipating what’s to come and planning for best possible outcomes.

The SNCC has also created a version of the logo for use by the organization for non-sport team applications.

The artwork was created by MAYArt - Branding Smart. Maya Shapiro is the owner/manager who worked with the SNCC board of directors and facility manager to bring the concepts to life. You can learn more about MAYArt in our Partners section of our website.

The “SNCC” and “SNCC Rebels” logos cannot be used by any individual, company or organization for any purpose without written consent of the St. Norbert Community Centre board of directors.